Just a taste of how corporate strategy, media relations and legal tactics mix

Make the Rules or Your Rivals Will is a new book from Wharton prof G. Richard Shell. An excerpt discusses how Texas Instruments used a range of corporate tactics, including media relations and lobbying, to reinforce a multi-pronged legal campaign against Japanese and Korean competitors.

Shell’s thesis centers on what he calls “competitive legal strategy” – the use of contracts, courts, regulation, and lobbying to secure competitive advantage in business. He shows how Sumner Redstone, Rupert Murdoch, Andy Grove, and Bill Gates, among others, have forced rivals to the bargaining table with litigation, defined the boundaries of their markets with regulations and used politics to fight competitive battles.