Lengthy interview with Nick Denton, of Gawker, Wonkette, Fleshbot and Defamer fame on PRWeek.com today.
Q. What is the biggest impact citizen journalism will have on the public relations practice? - SR, New York
A. Blogs provide a filter between PR professionals and journalists. Reporters have been increasingly overwhelmed by pitches. They don't open their emails or answer the phone a lot of the time. Some of the more savvy journalists are looking at the web as a filter. Smart PR professionals need to start looking at indirect ways to reach reporters and subtle pitches to weblogs or the creation of weblogs for a specific campaign. That's a good way for PR professionals to get an idea out there in the hopes that it will get to influential reporters.
Thanks to Romensko for the pointer.