PR Week talks to Nick Denton

Lengthy interview with Nick Denton, of Gawker, Wonkette, Fleshbot and Defamer fame on today.

Q. What is the biggest impact citizen journalism will have on the public relations practice? - SR, New York

A. Blogs provide a filter between PR professionals and journalists. Reporters have been increasingly overwhelmed by pitches. They don't open their emails or answer the phone a lot of the time. Some of the more savvy journalists are looking at the web as a filter. Smart PR professionals need to start looking at indirect ways to reach reporters and subtle pitches to weblogs or the creation of weblogs for a specific campaign. That's a good way for PR professionals to get an idea out there in the hopes that it will get to influential reporters.

Thanks to Romensko for the pointer.