Say you're a past leader of the social democratic party, and you've been dropped into a pivotal riding to battle a flag carrying candidate for the ruling Liberals. How do you build buzz and engage the large number of youth voters in the riding? If you're Ed Broadbent, you make a rap video. "He's Back" is a remix of a video originally produced for This Hour Has 22 Minutes, a satirical news show shown on the CBC.
His stunt is working: the song was played repeatedly on the youth-oriented FM hits station this morning.