25 ways mobile text messages can help build brand loyalty

In its August issue, Promo magazine has run several articles on texting (SMS for you cognoscenti) and possible applications for marketers and loyalty programs. Rob Lawson, a VP at Enpocket, tagged a list of promising SMS applications to the end of his article:

  • To thank you for registering and give you a reference number
  • To say how much is in your account
  • To tell you when you are overdrawn
  • To remind you of your appointment
  • To give you a ticket: admit one

  • To give you your flight details
  • To say your flight is delayed
  • To confirm how many points you have collected
  • To give you the latest odds in the 2.30
  • To say our engineer will be there between nine and 10 am
  • To say when we'll call back
  • To remind you of the booking deadline
  • To tell you your order has arrived
  • To invite you to the preview
  • To say roadside assistance is on its way
  • To give you the phone number
  • To tell you the pollen count
  • To give you the share price
  • To give you the store details
  • To tell you the sale went through
  • To say you have won two tickets
  • To offer you an upgrade from 3* to 4*
  • To offer you car hire on arrival
  • To ask you to rate the service you received
  • To say ‘thank you’
  • In