Personalizing e-groceries: the ASDA way

Vera Stratford, a British pensioner with MS, has an usual way of doing her shopping. Once a week, she calls her son Mark and he books an online delivery from ASDA, the British grocery chain. But Mark lives in Toronto. When ASDA heard about the Stratford's unusual approach to shopping, their executives arranged for Mark to deliver his mother's groceries personally. On her 80th birthday.

What a great approach to customer service. I'm sure there are many companies that would have changed their online gateway to block access to foreign IPs. Even more startling - ASDA is a Wal-Mart company.