Selling Policy? Drop the syllables

Greg's played off a Marginal Revolution post and NYT article to make an important point about public policy communications:

The takeaway: If you’re trying to do more with PR than just push laundry detergent or the newest spring line by Hugo Boss, then you need to get people educated about not just your issue, but the basic underlying policies or market forces that affect your issue. Take the lowest, most baseline understanding that you expect people to have — and lower it. A lot.

Having trouble with your syllables? Try this game from the BBC.