W+K: Exploring new forms of advertising

Wieden + Kennedy, the hip Oregon ad shop famed for its Nike ads, is finding success exploring new forms of advertising in markets overseas:

The Japan office has founded its own music label. The enterprise's name, W+KTokyoLab, highlights its experimental nature and sets the stage for production of art events, films and publications.

The Tokyo office brainstorms mission statements and guides companies developing new business concepts. It helped reposition Uniqlo, a cut-rate clothing retailer that went chic and built a $2 billion empire.

The story's in The Oregonian, which requires a quick zip code registration. Try 55912-3680 - the code for Hormel.

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