As quoted in the Chicago Sun-Times:
Much of the campaign is, "Put on this jean shirt, roll it up. I know it gives you hives! Just put it on! Get out there and tell the guy in the Dunkin' Donuts you're fightin' for him." And so a lot of their plea is, "I'm just like you." And you just wanna say, "Really? You watch 10 hours of TV a day? 'Cause it seems like you got a country to run."