What if you were a national high fashion store, thriving upon glamour and allure and the whiff of exclusivity, and the major national paper reports that your big Toronto Film Festival bash attracted no celebrities? Well, you'd probably try to correct the formal record - despite the model already having toppled off the runway, so to speak. That would produce this:
Many celebrities attended the Holt Renfrew party at the Toronto International Film Festival on Tuesday night. Incorrect information appeared in an item in yesterday's Review section. (pay article in the Globe and Mail)
Now, you can parse words and argue that Jennifer Tilly, Kevin Bacon and Heather Graham aren't the brightest "stars" in the firmament - but remember, the salient point being driven home by Holts is that "celebrities" were there. Even Pauly Shore would count.
Fine. The Director of Communications did her job. The errant scribe has been corrected. But, as the NYT pointed out today:
While Holt Renfrew, a upscale department store, was the main host, The Globe and Mail was one of the party's co-sponsors ...
"We wanted them to know the party was a success," [Holt's Director of Communications] said. "They were the newspaper we partnered with."
On another track: what sort of paper makes readers pay to view CORRECTIONS?