Are you a trusted source of information or a corporate parrot? Are your relationships with reporters and editors one-way, or do you work to maintain a reputation as a reliable, informative and trustworthy source of information in your industry? Are you an artist or a mechanic? Are you shooting for a string of one-time hits, or is your goal a career of continuing success and a ongoing royalty cheques? David Byrne spoke about his relationship with Nonesuch, his new record label:
''It's a curatorial effort, a filter. The people who are at the head of it want you to trust their judgment, so that if you like one artist you'll get to know others. A certain kind of relationship gets established, and it's based on trust. That's a very different concept from record labels that go for Top 10 hits. There's no trust there at all -- it's about that one song.
The reason the record business is in trouble is the things they're selling -- the hit singles and the physical records -- have become devalued. If people can get those things for free, what do the record companies have left? Whereas what's incredibly valued and needed is the relationship and trust.''