CNN promos and the new media environment

CNN's new anchor promos are quite funny (check them out here). The one featuring Wolf Blitzer and Paula Zahn reflects the new media environment CNN is facing: Wolf is speaking directly to a young woman eating a sandwich at her desk. As he tries to run through the important international news, she interrupts him with "read it already," "got the email" and, finally, a buzzer sound. She then turns to Paula, who delivers a local health story. The young woman finishes up by saying "Thank you, Paula. THAT was helpful!' with a scornful look in Blitzer's direction. Wolf, and the others, truly are competing against newspapers, radio stories, emails from friends abroad, rss feeds and local television news. And their coveted viewers are quite quick to judge whether their offerings are useful or not.

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