"... One agency accidentally set the call centre of its client on fire as the result of a pitch stunt. In another, following a successful pitch, an agency director left his notepad, on which he had jotted, "We're going to have trouble with the c*** in the glasses", under the nose of the said bespectacled client. Needless to say, the business was taken elsewhere. "
I said "office theatre" because these guys aren't going to draw any easy comparisons to Steppenwolf Theatre or Beyond the Fringe with these performances. Let's remember that media planners excel at ... planning.