Blogging's going to get harder for PR folks

Blogs are a wonderful communications tool, but the shine's starting to wear off the experience for some information consumers. Just ask Seth Godin:

    With corporate blogs and fake blogs and cia blogs and calculated traffic-driving blogs, it's not authentic media any more.

    I'm not whining, here. Instead, I'm pointing it out because your expectations as a reader and a writer have to change. The benefit of the doubt is gone.