And how have YOU alienated your client?

Maconomy, a management consultancy, surveyed directors at 75 creative service agencies across the UK to arrive at a list of their top ten critical business errors. - Working in Creative Silos - Dismissing the Cost of Pitching - Alienating Procurement - Over-servicing Overload - Keeping Costs Hidden - Techno-phobia - Bypassing Evaluation - You Schmooze, You Lose - Working in the Wild - Bowing to Third Party Suppliers

Creative Match (a UK search engine) has more details.

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