A provocative little quote from Paul Lavoie, Chairman/CCO of Taxi Advertising & Design:

    "In Canada we don’t have brands. We don’t have consumer brands. We have business brands. We have Bombardier, Nortel, BlackBerry. We have branch offices, but not brands." (from an interview with ihaveanidea)

What about Roots? Louis Garneau? President's Choice products? Rocky Mountain bikes?

Okay, okay - it's a pretty shallow wading pool of brands, and some Canadian consumer products have flared up and burned out - Kettle Creek Clothing Company, anyone?

Still, I really hate it when executives over-simplify in pursuit of the snappy quote.

In