Don't be a format cheerleader

How much thought have you put into your music collection? Do you have mp3s of obscure early 80s Mod bands like the Lambrettas and the Merton Parkas - electronic files whose parents are passed-around mixtapes, and grandparents are "import LPs with the limited edition target label"? Or have you pulled all your music off P2P with no thought to genre or auteur? Stereogum's linked to a New Republic article decrying the thoughtless stripping of music - to the detriment of rock snobs who have spent years collecting and hoarding limited edition Wayne Newton covers of Blind Melon Chitlin originals, first pressed in Eastern Europe.

One of the comments, however, had some sage advice that applies to public relations staff, especially those counselling their clients that blogs are the shiny new longboard, the Prius, the Segway of communications: "don't be a format cheerleader." Make sure your new technology pitch takes the planned obsolescence of most "next new things" into account.

    ""rock snob" is a term invented by some blogger whose girlfriend left him for someone with a little grey in his hair, who owns vinyl, but still wears converse.

    I am that guy and I know how to treat her like a lady.

    I'm not sorry I saw the original CLASH while you'll have to settle for the Tim Armstrong-fronted version. But even we thought people who obsessively collected were kind of bogus, dude. Music is how you remember events in your life. The Buzzcocks guided me through breakups in 1997 and 1980, and that is why a little of me dies when I hear them in a car commercial.

    Here is my advice to the kids. Don't be a format cheerleader. You're going to look like an asshole in a few years when IPODs are as relevant as 8 track tapes or cassettes, and you'll have to go out and buy, beg, or borrow all those songs all over again. This is how capitalism works. Mini disc anyone?

    Posted by: snobby mcsnob-snob at September 15, 2005 03:24 PM"

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