Word-of-mouth advertising takes one in the 'nads

The Onion hits the nail on the head once again, this week skewering word of mouth marketing:

    I'd Love This Product Even If I Weren't A Stealth Marketer

    Seriously, it's an honor to subtly plug something I actually believe in for once. I'm so in love with this one-of-a-kind soda, I want to shout its product name from the rooftops of a lower-to-middle-class neighborhood! Preferably one with an elementary school nearby, where consumers are still young enough that their brand loyalty is not yet fully established. I know it sounds crazy, maybe even a little scary, but honestly, True Blue is just that good.

    Don't tell my bosses, but I enjoy True Blue so much, I sometimes stealth market it well outside PepsiCo's target demographic. Maybe it's wrong of me to sit in on the senior center's weekly square-dance classes while chugging True Blue, but the rush I get from inconspicuously getting the word out about this tremendous new product is nearly impossible to find anywhere else."

Technorati: stealth marketing WOMMA word of mouth

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