Mercedes-Benz drinks the SL koolaid

Here's something guaranteed to drive some online gamers mad:

"Second Life – or SL – is the Internet’s most popular and dynamic online environment." (M-B news release)

On February 20, Mercedes Benz will be launching its Second Life island (pics at _notizen aus der provinz) with a free concert and an in-world extension of its Mixed Tape music download program.

And between 20,000 and 100,000 regular users may be around to notice. [tags] Second Life, SL, online [/tags]