Pet ads that whack the funny bone

Most advertising and advocacy work developed for animal shelters plays on sympathetic pictures of abandoned pets.

I love the twist Leo Burnett Toronto has developed for the Toronto Humane Society.

Their new campaign focuses on the benefits of animal adoption for humans: stress reduction, a sense of play, change in lifestyle, and personal health. And a substantial dollop of whimsy.

Three more ads can be found on the Leo Burnett blog.

[tags] Toronto Humane Society, animal adoption, advocacy, not for profit [/tags]