Home run for a beer garden

Plattduetsche Park Restaurant, which is a German-style beer garden found just outside Queens, hit a home run with its review in the New York Times this weekend. in my judgment, there were four key elements:

  • the headline: "Get Out the Lederhosen and Prepare to Oompah"
  • the first line: "BEER + sun + sausage = joy."
  • the relaxed tone of the entire review
  • and, finally, the picture of the hostess, the patrons and boot-shaped beer steins at the top of the review.

[tags] oompah, beer garden, fraulein, choice placement [/tags]

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