Small business marketing and the ass kicking machine

Really. An impressive ass kicking machine. On Craigslist. With a picture.At the tail end of the description, the machine's master craftsman has thrown in this pitch:

"Oh and If you need any remodeling done I have 10+ years experience and my own tools."

There you go: the key to success as a small business. In a field with many similar competitors, identify a quality that separates your services from the pack and promote that quality. Make it real for the consumer. Here in Canada, we have a guy who has built a reputation as an expert in ass kicking AND renovation: Mike Holmes.

[tags] renovation, ass kicking, promotion, Mike Holmes [/tags]