Feist on Perez Hilton and the long tail

Broken Social Scene and Feist are local, quirky, imaginative and "independent." Of course you remember independent music? Long tail before it got a cool name? Perez Hilton is grasping, global, an aggregator but derivative and highly dependent on the craziness of others. (But still highly popular and influential)

Chart Attack has an interview with Feist, who, of course, broke through into the mainstream after her infectious song 1-2-3-4 was featured in an iPod commercial.

If I base my comments on a scant 100-odd words, it seems that Feist is well aware of the influence of celebrity bloggers - and their fickle nature.

Perez Hilton has certainly been kind to you this year.

Yeah! When will that dime turn? You know Dragonette? I was having drinks with them in London, which is where they live now. And Dan Kurtz actually produced my very first record in '98. So we're old, old friends. So I went out for a drink with him and Martina [Sorbara] and they had some friend there and we're all just hanging out. And after about an hour I said to the friend, "Hey, what do you do?" And he said, "Oh, well, I have this blog, this gossip blog." And he asks me what I do and I say, "I'm a singer, I've got some records out."

I didn't know who he was from a hole in the ground. I'd never heard his name before and he had never heard mine. But the next day, I heard from about 70,000 people going "Oh my God!" and all of a sudden I understood the context of who this guy with green hair was. And that was Perez Hilton, of course.

The next day, he did a blast saying "Check out this girl's video," and that was six months ago. I'm bemused and grateful that stuff is on some people's radar. It's certainly not on mine. But I can understand it means something to someone.

If I'm reading that last line accurately, that's the "long tail" telling us that the "wider tail" doesn't really play a large part in her daily life.

Independent is as independent does ... and her decisions aren't confined by the frames defined by a larger and more "popular" voice. h/t to Large Hearted Boy

[tags] Feist, gossip blogs, long tail [/tags]