Melanie Villines was hired by Kraft to write an in-house history of innovation at the food giant. "The Greatest Thing Since Sliced Cheese" was the result - but it's not available publicly. The Chicago Reader, however, offers us a few details to snack on. Like this nugget:
“There were about 200 people who said they invented Miracle Whip.”
After all, victory has a hundred fathers and defeat is an orphan, especially in the world of food product differentiation.
Oooh. All that creamy edible oil goodness. Lathered on brown bread and topped with lettuce, tomato and a nice crisp piece of bacon.
Or, if you're Belgian, squirted out on chips.