Loyalty and Novelty: there's a difference

I realize that Canadians are buffered from breaking U.S. trends in casual dining, but a 90 minute wait to get into a Cheesecake Factory?

"...The average wait at a Cheesecake Factory restaurant is 1 1/2 hours, said Alethea Rowe, director of restaurant marketing for the Cheesecake Factory Inc. Once the doors open and the restaurant fills up, then the waiting line forms. ...

The lines, however, are a positive sign to restaurant management. "I think this is the biggest compliment our guests can give us," Rowe said. "It tells us that they think the Cheesecake Factory is someplace special."(Hartford Courant)

Yeah, that's what the investors in Planet Hollywood thought as well.