British Government Goes Social Media Crazy

I think the statement from 10 Downing Street says it all:

"...Gordon Brown will visit the US next week, his second trip to the country as Prime Minister.

The Downing Street website will run a live microsite including images, rolling updates and a Twitter feed throughout the PM's stay from 16 - 19 April. Log on from Wednesday to follow the PM's activities.

Mr Brown is expected to visit Boston, the United Nations in New York and meet President Bush at the White House in Washington. His meetings will focus on the global economy and other areas of mutual bilateral interest.

Gordon Brown's first trip to the US as PM saw him travel to Camp David in July last year.

If I was a real social media nerd, or a real politics nerd, I would ask:

  • does this mean there's a communications assistant responsible for the twitter feed?
  • what sort of vetting process is there for twitter messages? On the fly?
  • is the content going to concentrate on policy announcements? Any chance of side remarks about the entrees at the state dinner? Snide remarks about the little kids handing over flowers at events?
  • what sort of twitter app are they going to use? Is it on a BlackBerry, Treo or other PDA?

h/t to Simon Dickson

[tags] government communications, United Kingdom, Gordon Brown, twitter, public diplomacy [/tags]

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