You really need a Conversation Audit

I'm mulling over an idea - a Conversation Audit - that would help companies evaluate whether they need a social media component to their regular marketing and public relations campaign. The idea behind a Conversation Audit is to actually stop and take stock of the many ways you communicate with audiences, customers, consumers, stakeholders and regulators.

Only at that point will a company be truly equipped to judge whether a social media campaign is important to its needs.

[tags] conversation audit [/tags]