Bombarded by messages

What do they say? That the average person is subject to 5000 advertising messages a day? I think I saw 500 of them while I was waiting for my movie to start this afternoon.

I remember being impressed by the six or seven previews ... but I can't remember the title of any of those upcoming movies.

Of the thousands of marketing messages shoved at me over the past three or four movies, I can honestly say that the only ad I remember was the long form Coco-Cola piece - the one eveyone remembers.