Daycare facilities for 5000 - children, that is. 350 employees. Grammy Award winners in the choir. That's how Joel Osteen draws tens of thousands to the converted Compaq Center for his weekly sermons. But the key is heartfelt customer commitment to the product.
" ... [Joel Osteen] believes, resolutely, in the value of the product he is crafting in his office on those quiet mornings. “Very rarely will you find a company that produces a widget where everyone is mentally and spiritually into producing a better widget,” Osteen says. “There’s a purpose behind what we’re doing. We believe in our widget. We’re doing more than giving people a good time or a better toothbrush, because it’s hard to put in your heart and soul and sacrifice so much to make a better toothbrush.” ... " (Portfolio)
[tags] marketing, church marketing, superchurch, evangelism [/tags]