When creatives work for good

What if pervasive media was used to amuse and intrigue you, rather than single you out as a unknowing target of advertising and persuasive messaging?

"... In contrast to a Minority Report future of aggressive messages competing for a conspicuously finite attention, these sketches show a landscape of ignorable surfaces capitalising on their context, timing and your history to quietly play and present in the corners of our lives ..." Media Surfaces: Incidental Media via Dentsu London and Berg.